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Daniel NewDaniel New says...I dropped out of high school at 15 to study graphic design at TAFE. At 17 I got my first job in advertising (in the heady Eighties), but after six years and three different agencies I got tired of being told to ‘make it bigger’. A latent burst of idealism sent me to RMIT in Melbourne where I received an honours degree in Painting. My introduction to publishing was at Lonely Planet, where I worked on their burgeoning trade publication list, and helped redesign their complete guidebook series and consolidate their branding strategy. After five years I became their first global art director. I moved to Sydney in 2006 (for love) and began working for Penguin. In 2008 I received the APA’s Best Designed General Illustrated Book award for Maggie's Harvest by Maggie Beer as well as the Best Designed Cover of the Year and Best Designed Non-fiction Book awards for Gravity Sucks by Maggie Alderson. Daniel New will be appearing: Australian Book Designers share their ideas
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